Brand Extension

Design Thinking Course Book

LaunchCode is a nonprofit that trains individuals for tech jobs and helps connect them with employers in need of their technical and life skills, with a focus on those traditionally shut out of the opportunities these jobs bring.

This Design Thinking for Business book was created for students of the corresponding Training Course at LaunchCode. Working with business skill trainers, I drew upon deep design thinking knowledge to make this course book approachable, immersive, and interactive. This also kicked off an expansion of the brand's vector artwork to include more customized icons and vector illustrations of people.

Partner

LaunchCode
(in-house)

Industry

Tech Education & Business Talent Placement, nonprofit

Project Deliverables

New Subject Student CourseBook with Excercises

  • Creating a new unique look while staying true to the overall LaunchCode brand styling

  • New hand-drawn and vector illustrations and infographics

  • Content Copywriting

  • Content flow and layout design

Design Thinking LC Student Handbook Spread Page Lift.jpg
Design Thinking LC Student Handbook Spread Angle 5.jpg
Design Thinking LC Student Handbook Spread Flat p56-57.jpg
Design Thinking LC Student Handbook Spread Flat p90-91.jpg
Design Thinking LC Student Handbook Spread Flat p18-19.jpg
Design Thinking LC Student Handbook Spread Flat p28-29.jpg
Design Thinking LC Student Handbook Spread Flat p30-31.jpg
Design Thinking LC Student Handbook Spread Flat p34-35.jpg
Design Thinking LC Student Handbook Spread Flat p70-71.jpg
Design Thinking LC Student Handbook Spread Flat p78-79.jpg
Design Thinking LC Student Handbook Spread Flat.jpg

Credit and thanks to: Ryan Neal for Providing all TSA example information and overall content input; Maryam for layout assistance.

Start your journey to a flourishing brand.

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