Website Redesign
Alternatives Counseling Redesign
During the pandemic, the whole world was suddenly and collectively confronted with a deep need to tend to their mental health.
Much of the stigma of seeking professional help was disappearing as more and more individuals were open about seeking therapists and psychiatrists. Due to this massive change, it became imperative that mental health care providers did everything they could to help the public understand their options, provider differences, and find the appropriate services for their needs.
GOALS: Drive more organic traffic to the site, improve the mobile experience, increase conversion, increase the findability and use of provided free resources for individuals in crisis, and improve overall awareness of their range of services.
Project Deliverables
Reimagining and overhaul of entire website
Updating the brand voice and visual style
All-new photos and editing
Light copywriting for the canging target audience
Customized illustrations
Improved resources accessibility
Improved SEO and findability
Partner
Alternatives
Counseling, Inc. — Director, staff, and owner
Industry
Therapy and
counseling services
A new, modern face to meet the moment
This small business needed to modernize quickly. The redesigned website needed to completely overhaul the look and brand feel to bring it up to date and deliver the experience potential clients today are looking for. The new site is responsive, has more robust and relevant content, and is now driving new business.
