Brand Identity & Pitch Materials
Unified Ground
Unified Ground is a service platform serving developers to help them find local green projects, utilizing technology to build bridges between community-based organizations, local contractors, government entities, and project funders such as corporations with ESG* goals.
To get this organization off the ground, they needed a compelling story about the concept of this new work and it's potential local-to-global impact. Deliver a logo, brand identity materials, a one-sheet info page, a deck for pitching investors, and a deck representing the roadmap to decarbonization for three operating cities in the U.S.
*ESG stands for environmental, social, and governance, and is a framework that evaluates a business's sustainable and ethical practices. It's a collection of criteria that investors, corporations, and stakeholders use to assess a company's impact on the planet and society.
Project Deliverables
Brand Identity:
logo, color palette, typography, brand voice, graphic style
Pitch Materials:
brand storytelling, infographics, one-sheet explainer, investor pitch deck, roadmap to decarbonization
Partner
Unified Ground
Industry
Environmental Justice through ESG Initiatives
Services
Creative Direction
Logo & Brand Design
Brand Positioning
Deck Design
Custom Infographics
Consulting
Copyediting
Branding
Unified Ground needed to establish itself as trustworthy experts in the field, and appeal to a wide-ranging audience including local, state, and federal governments, big businesses, contractors, and local community members.
I felt like I had a partner that I could develop
things with from concept to finished product.
— Jamil Ellis
Founder & CEO, Unified Ground
“
Read full review below ☞
Funding Pitch Deck
As Unified Ground was seeking venture and grant funding, they needed to upgrade their pitch materials from a simple deck to tell the story of their vision in a compelling way.
The final deck presents the massive problem the industry faces, and their solution, which benefits everyone.
Samples of the original deck.
“Working with Tiana has been an amazingly positive experience. She’s been my climate justice technology company’s go-to freelance designer for the past two years. She developed our company logo and brand voice and created persuasive infographics, explainers, and pitch decks for investors and partners alike. Since we started working together, her work has helped launch our business and secure our first clients.
I was most impressed by her ability to understand our vision and translate that into multiple design concepts that we were able to work together to get to impactful designs.
She asked helpful clarifying questions that guided us when we weren't sure exactly how to frame things and she patiently explained the theory and her thinking behind her work. I felt like I had a partner that I could develop things from concept to finished product. If you’re looking for a creative thinker who can take your company’s brand and materials to the next level, I’d highly recommend hiring Tiana.”
“
— Jamil Ellis
Founder & CEO, Unified Ground
